Like all of you, at AusLSA we have been bombarded with communications from members, service providers and associates about their response to our COVID crisis. The messages that we are most drawn to are the ones from people who are figuring out how to move through and emerge from this in a positive way.
Each positive message clarifies AusLSA's views about the path forward for those businesses that value social and environmental responsibility, and how we can best to support our members and their stakeholders during this time. For those of us who seek to do good through our businesses and professions this work is as important as ever.
While it’s still too early to tell how significantly COVID will alter the way we live, work, and do business, solidifying your firm’s place within this new order is critical. The true test is going to be whether we can sustain this dramatic positive force even when not spurred by a global pandemic. It might be tempting to de-prioritise the importance of sustainability programs and reporting, but we must resist the temptation to focus only on short term commercial survival and loose sight of our values.
Something new will undoubtedly emerge from this crisis. We all have a role to play in making sure that the progress we are making together on sustainability is not lost continues and our shared experiences foster an even more positive approach to our global sustainability problems.